I help AEC technology companies build scalable, commercially durable software businesses.
Bootstrapped and Venture-Backed Early Stage. Revenue model clarity. Product–commercial alignment. Operating discipline.
I work with AEC, PropTech, and ConTech companies navigating the transition from early traction to institutional growth. With 30 years operating across architecture, BIM, SaaS, and vertical software businesses, I bring founder-level product experience, commercial leadership, subscription transformation expertise, and international scaling capability.
My focus is practical: aligning product, technology, commercial strategy, and operational structure to support durable growth — particularly in the lead-up to financing rounds.
Where I Add Value
1. Product & Technology Alignment
- Refining product-market fit within complex AEC workflows
- Aligning engineering and product strategy for scalable SaaS delivery
- Platform roadmap clarity and prioritisation
2. Revenue & Business Model Architecture
- Transitioning from license to subscription
- Recurring revenue model design and pricing strategy
- Packaging and go-to-market alignment
- Building durable ARR foundations
3. Scaling & Capital Readiness
- Structuring teams for growth-stage execution
- International expansion strategy
- Operational alignment across product, commercial, and finance
- Preparing businesses for institutional capital or exit
Selected Outcomes
- Led sustained multi-year revenue expansion in an AEC software business
- Delivered a 10x shareholder exit as an operating executive
- Advisor on a business that achieved a 70x exit outcome
- Built recurring revenue engines from zero to scale
- Established category-leading market positions in specialised AEC segments
- Launched and scaled multiple software products internationally
- Recognised internationally for product and commercial leadership
Engagement Models
01
Strategic Advisor
Board or retainer-based advisory for founders and executive teams.
02
Commercial & Operating Review
Focused 8–12 week engagement to diagnose and strengthen commercial performance.
03
Fractional C-Suite
Embedded operator (COO, CPO, CPTO, CSO) for defined growth phases.
Writing
Insights, advisory thinking, and commentary on AEC technology, subscription economics, and growth-stage execution.
Contact
If you are building or scaling an AEC technology business and would like to explore alignment, please get in touch.
